The Unique Show’s Luxury Monte-Carlo event, held from June 7th to 9th 2024, concluded on a high note, surpassing all expectations. With a remarkable turnout, the event attracted a large number of visitors – over 1600, exceeding our projections and solidifying its status as the premier high jewelry exhibition in Monte-Carlo.

Luxury Monte-Carlo is the jewelry exhibition uniting brands and designers such as Domenico Alessi for a captivating and luxurious high jewelry showcase in Monte-Carlo, set to be the year’s most enchanting and glamorous high jewelry event with international exhibitors.

The origins of the company go back to 1946 when Domenico Alessi started his business. Those were very hard years: the Veneto region had just come out of the war, from the bloodshed, from the violence; the Bassano area was particularly affected. But there was a great desire to start again, and Domenico Alessi started again, with obstinacy, with humility, solving the difficulties linked to the lack of transport and finding raw materials.

In 1969 his son Giovanni Aldo succeeded him. He followed in his father’s footsteps, but he also expanded: the workshop became acompany, he increased the workforce, went into international markets, opened a new production facility and set up various sales outlets. The 1980s saw further challenges: demand increased, but customers became more demanding and competition grew. It was time to share the management of the company: Giovanni was joined by his wife Bruna and their sons including Paolo.

The beginning of the Nineties marked the peak of the company’s growth, with the new ten thousand square meter factory, where the best technologies available to the goldsmith sector were concentrated. And here is the new millennium and the new generation, the last one, that of Filippo, Alice and Tobia. Their story cannot be told: they’re writing it now.

The Unique Show’s Luxury Monte-Carlo event

Luxury Monte-Carlo is the first jewelry exhibition debuting in Monaco post-pandemic, uniting brands and designers for a captivating and luxurious high jewelry showcase in Monte-Carlo, set to be the year’s most enchanting and glamorous high jewelry event with international exhibitors.

Over the course of three days, Luxury Monte-Carlo became the epicenter of elegance and innovation, as attendees were treated to an exquisite display of the finest high jewelry collections. In 2024, the event featured 30 distinguished exhibitors, each bringing their unique vision and craftsmanship to the fore.

The weekend was filled with extraordinary activities; guests were enchanted by a mesmerizing haute couture fashion presentation, which seamlessly blended luxury with natural beauty. Additionally, attendees enjoyed captivating DJ sets and live performances, adding to the ambiance of the event.

“We were deeply honored to welcome esteemed guests, such as the Italian influencer Elisabetta Gregoraci and the renowned model Victoria Silvstedt, whose presence added glamour to the event. Additionally, the exhibition was graced by the attendance of distinguished members of royal families, adding a touch of regal elegance to the proceedings.”

said Dalila Daffara, Founder of The Unique Show

The Unique Show’s Luxury Monte-Carlo edition has set a new standard in high jewelry exhibitions, bringing forward a new trend for B2C international jewelry events hosted in holiday locations, never done before.

The recognition and success of this event highlight its significance in the world of high jewelry, making it a must-visit for collectors and fashion enthusiasts alike.

The Unique Show’s team look forward to welcoming you to future editions of The Unique Show, in Lugano (November 22-24) and St. Moritz (February 20-22) where we will continue to celebrate the finest in high jewelry and luxury.

Save the date for next year’s Luxury Monte-Carlo in June 2025, where we expect to double the number of visitors and consolidate the success of the most original high jewelry exhibition.